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Your PPC account is not perfect. After years of working with client & auditing numerous PPC Accounts we have come across so many businesses getting less than optimal returns from their Pay Per Cick investment. They are convinced that their AdWords account has achieved their best. But there is always a scope of improvement in any campaign. Search engines are changing the rules of game with daily changes in PPC campaigns. Hence a comprehensive deep dive into your account is worthwhile if you are not getting desires outcomes from your PPC campaigns.
What is PPC Audit
PPC audit is deep dicing into your account for getting a status report on where your PPC campaigns stands now and what missed opportunity can be tapped. It is essentially also about streamlining the campaigns issues and aligning it to larger business goals. PPC audit is a performance evaluation and benchmarking of your account.
What is included in the PPC audit service
PPC audit service is a complete multilevel analysis of your account which would include following broad metrics
Metrics Driven Analysis & Benchmarking
Multi Channel Analysis
Identify whether new formats of advertisement like remarketing, dynamic remarketing have been utilised properly
Quality score analysis
Ads Copy performance analysis
InstaDigit will generate a 20-25-page document which will be divided into Overall account scenario, Performance with reference to key metrics. A major part will be dedicated to how to seek improvement into the account through a comprehensive list of recommendations.
PPC Audit Pricing
Pricing depends on the type and scale of AdWords account that is to be audited and hence varies from account to account