Updates and Trends for Paid Search for 2018

PPC in a Cross Device World : Great Potentials

Optimizing Shopping Campaigns with Google Showcase Ads

In the first week of July Google rolled out Showcase Ads – which are a variant of the Google product ads.  The main difference between a Products ad and Showcase ad is that while the former caters to a specific product, Showcase Ads cater to group of related products.

In product ads specific information about the product like Title, Price, Description and offer is made available which are pulled from the Google merchant center. In showcase ads, brands can introduce themselves with a specific selection of predetermined products.


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About InstaDigit

InstaDigit is founded by set of people who are passionate about Digital marketing. We love all aspects of Digital footprint whether it be organic search, optimising your paid campaigns, unravelling your social media engagement journey, a ROI oriented affiliate marketing program or Mobile & Content marketing. We are a leading performance based Digital marketing agency which people love to trust as they onboard ed the growth journey with us.

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